THE WORKBOOK PART 2: BRANDING

Unleash your brand’s potential with our digital workbook.

We created this workbook because we know that a successful brand is no accident. It needs an identity, a voice and a story that sets it apart from others. As founders of The Marketing Concept, we built our company with exactly these ingredients.

The workbook is therefore more than you think: it is the product of our own brand journey. Now we want to help YOU.

Immerse yourself in the world of branding with our digital workbook Part 2 - Branding. This interactive workbook offers you comprehensive instructions for developing a strong brand identity. From finding a name to choosing colors and fonts to designing a meaningful logo - here you will find all the tools and instructions you need to bring your brand to life.

• Step-by-step instructions: Easy-to-follow instructions guide you through the entire branding process.

• Practical exercises: Interactive exercises help you define your brand identity and choose visual elements that match your brand.

• Professional tips: Get valuable insights and tips from experts to ensure your brand is presented in the best possible way.

• Creative freedom: Use the flexibility and freedom of a digital workbook to explore your ideas and take your brand to the next level.

Contents of this workbook:

• Colors: Discover the power of color psychology and choose the perfect color palette for your brand.
• Fonts: Learn the art of typography and find the right fonts to highlight your brand.
• Logo: Create a meaningful logo that captures the essence of your brand and is recognizable.
• Imagery: Learn how to use images and visual elements to communicate a consistent brand message.
• Brandboard: Create a brandboard that summarizes your brand's visual identity and serves as a reference.